Pure Blakk and Jerico Clothing are two companies owned by Stonehold limited. I was asked to produce look books for the fashion brand Pure Blakk to best showcase their latest line of garments and high end fashion products to independent retail stores and refine the existing Jerico clothing brand which is a fashion outlet itself.
I don't consider myself a photographer but part of the brief was to take product shots of the latest collection and all the items currently in the store, this was done with a basic studio set up. These items were then to be displayed in the look book and an online store. I used a Google Weebly store as the required the ability to add and remove lines and items as they became available themselves. Other requests were to provide magazine adverts and business cards that better represented the store with the fashion boutique appearance they desired but still showing a level of branding that is able to compete with the larger department stores that control the local business.