Dalebrook Design
Pete Dalebrook is a master craftsman creating many improbable designs mostly for film and media productions.
He specialises in 3D objects created from metal and wood along with many other materials. He has also been known to cast bees wax candles and manufacture corporate event furniture, a true multi-talented craftsman.
He specialises in 3D objects created from metal and wood along with many other materials. He has also been known to cast bees wax candles and manufacture corporate event furniture, a true multi-talented craftsman.
I was asked to create an identity for him, a logo and brand as his business is growing and attracting larger clients.
The hand crafted element to his work and personal touch is a key selling point in this boutique industry and he wanted to portray that throughout his identity. It is important for Pete Dalebrook to look professional with elements of technology and advanced production processes but not loose the hands on personal craftsman feel that is important to his work.
The hand crafted element to his work and personal touch is a key selling point in this boutique industry and he wanted to portray that throughout his identity. It is important for Pete Dalebrook to look professional with elements of technology and advanced production processes but not loose the hands on personal craftsman feel that is important to his work.
Logo Concepts
I created a range of logo concepts that would determine the overall identity of his brand in the first round of design work.
Final Logo
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The third logo option was selected from the provided options with a small amendment to the text to make it "Crafting the Improbable".
This option came with vertical and horizontal variations making it adaptable to the required format and an icon that can be used as an identity element throughout the brand. |
Pattern
Website
Stationary
